The Brief
Swanson’s Amazon Brand Store was outdated and difficult to navigate. They had launched new products, but the store didn’t reflect the updated product line or make shopping easy for customers.

The Solution

Redesigned the entire brand store from wireframes to final assets. Created dynamic GIFs to make the store more engaging and interactive. Organized products into clear, intuitive categories and designed hero images with hotspot modules for easy shoppability. Built a structure that functions like a website, not just a product listing.

The Impact

Transformed a cluttered, outdated store into a modern, easy-to-navigate shopping experience. Improved product discoverability and streamlined the customer journey.