Clorox Brand Store
Clorox Amazon Brand Store Redesign
The Brief
The existing brand store organized products by product type, not by how customers actually shop. Shoppers couldn't find what they needed, making the experience frustrating and inefficient.
The Solution
Redesigned navigation around real-life use cases including Kitchen, Bathroom, Laundry, and Living Areas, mirroring how people actually think about cleaning products at home.
The Result
A more intuitive shopping experience with improved product discovery and a clearer customer journey.