James Sebastiano
The Brief
An Instagram account at 34K followers with low engagement and organic reach had plateaued and the content wasn't connecting with the right audience.
The Solution:
Shifted focus from paid ads to organic strategy. Developed a bold gradient-based visual identity to stand out in a minimalist-heavy wellness niche. Created shareable content that made complex psychological concepts accessible and built a cohesive brand identity that balanced depth with approachability.
The Result:
Grew from 34K to 124K during the engagement period. Posts regularly reached 500K+ likes. The account now sits at 200K+ and continues growing organically.
Growing a Stagnant Mindfulness Account to 150K+
Building a 200K+ Mindfulness Community
The Brief
The client wanted to build an online space to share mindfulness practices and psychological insights, but was stuck at 34K followers with low engagement. Heavy reliance on paid ads was masking deeper content strategy issues, and organic reach had plateaued.
My Approach:
• Audited the account and shifted focus from paid ads to organic growth
• Developed custom copywriting and design for every post to make complex psychological concepts accessible
• Introduced a bold, colorful gradient-based aesthetic to stand out in a beige, minimalist-heavy wellness niche
• Created highly shareable content that resonated with the target audience
• Built a cohesive brand identity that balanced depth with approachability
The Impact:
• Grew Instagram from 34K to 124K followers during my management
• Posts regularly reached 500K+ likes
• Created a thriving mindfulness community that continues to grow organically
• Account now has over 212K followers and serves as the digital hub for their work
Client
James Sebastiano Entrepreneur, Psychologist, and Film Producer