Karden Rabin

The Brief

An Instagram account at 11K followers with low engagement and unclear visuals. A book launch was approaching and the audience wasn't large or qualified enough to support it.

The Solution

Redesigned content to be bolder and easier to read. Created shareable posts using key insights from the course material. Strategically positioned the account to attract future book buyers and course students.

The Result

Grew from 11K to 36K in time for the launch. Handed over an engaged, qualified audience ready to convert. The account continued growing after handoff and is now approaching 60K.