Building a 200K+ Mindfulness Community
The Brief
The client wanted to build an online space to share mindfulness practices and psychological insights, but was stuck at 34K followers with low engagement. Heavy reliance on paid ads was masking deeper content strategy issues, and organic reach had plateaued.
My Approach:
• Audited the account and shifted focus from paid ads to organic growth
• Developed custom copywriting and design for every post to make complex psychological concepts accessible
• Introduced a bold, colorful gradient-based aesthetic to stand out in a beige, minimalist-heavy wellness niche
• Created highly shareable content that resonated with the target audience
• Built a cohesive brand identity that balanced depth with approachability
The Impact:
• Grew Instagram from 34K to 124K followers during my management
• Posts regularly reached 500K+ likes
• Created a thriving mindfulness community that continues to grow organically
• Account now has over 212K followers and serves as the digital hub for their work
Client
James Sebastiano Entrepreneur, Psychologist, and Film Producer