Amazon brand store
Clorox: rebuilding a brand store around how people actually clean
Shoppers were hunting through product types. The new store follows the rooms they clean.
ContextAgency
IndustryCPG, household
RoleGraphic Design Specialist, Flywheel Digital
DeliverablesBrand store redesign, navigation, page design
The brief
The store grouped products by type instead of by how shoppers buy, so people struggled to find what they needed.
The solution
Rebuilt navigation around everyday use: Kitchen, Bathroom, Laundry and Living Areas.
The result
A clearer path from browsing to the right product.
View it live on AmazonNext project3M Bondo