Amazon A+ content
3M Bondo: enhanced content for DIYers, not just auto shops
A rustic, mechanic-only look was limiting who saw Bondo as their product. The redesign opened it up to everyone who repairs things.
ContextAgency
IndustryCPG, home improvement
RoleGraphic Design Specialist, Flywheel Digital
DeliverablesAmazon enhanced content redesign
The brief
Bondo's enhanced content spoke only to traditional auto repair, even though DIYers, homeowners, woodworkers and hobbyists buy it too. The brand wanted a wider audience without losing credibility.
The solution
Led with use cases and education instead of mood. A clear hierarchy helps shoppers find the right product for their repair fast.
The result
An educational shopping experience that reaches new buyers without alienating core customers.
View it live on AmazonNext projectSwanson