Amazon brand store
Swanson: a dated brand store rebuilt to work like a website
New products were missing from a cluttered store. The redesign made the full lineup easy to shop.
ContextAgency
IndustryCPG, food
RoleGraphic Design Specialist, Flywheel Digital
DeliverablesWireframes, brand store, animated GIFs, hotspot heroes
The brief
The Amazon store had become dated and hard to use, and didn't show the current lineup.
The solution
Redesigned the full store from wireframes to final assets. Added animated GIFs, clear categories, and hero images with clickable hotspots that take shoppers straight to products.
The result
A modern store with a shorter path from browsing to buying.
View it live on AmazonNext projectNoted by Post-it