Social · Content

Somia International: building a book-launch audience from 11K to 36K

A launch was coming and the audience wasn't big enough to carry it.

ContextSomia International
IndustryPublishing, education
RoleSocial Media Strategist & Designer
DeliverablesSocial content redesign, growth strategy
Somia International project

The brief

An Instagram account at 11K followers with low engagement and unclear visuals, with a book launch approaching.

The solution

Redesigned content to be bolder and easier to read, turned key insights from the course into shareable posts, and positioned the account to attract future book buyers and students.

Somia International workSomia International workSomia International work

The result

11K → 36Kfollowers (+227%)
+15%course sign-ups
+20%qualified leads

The account kept growing after handoff and is now near 60K.

Next projectCampbell's