Web · Email · Social · Packaging

Fitbeads: giving a cultural wellness brand a digital experience as deep as its story

A brand with a real story that wasn't converting online. I rebuilt how it showed up across the site, email and social.

ContextIn-house, DTC brand
IndustryWellness
RoleSocial Media Strategist & Designer
DeliverablesProduct quiz, email, Shopify pages, social, packaging, ebook
Fitbeads project

The brief

A cultural wellness product with an authentic story that wasn't converting online. The digital experience didn't match the depth of the brand.

The solution

Designed an interactive product quiz with a developer, created a full email campaign strategy, improved the Shopify site experience, and built social assets that connected the brand story to the right audience.

Fitbeads workFitbeads work

The result

+35%social engagement
+15%email click-through
+10%conversion rate

The work also produced the brand's best sales day, and the packaging redesign drove a 20% rise in reviews mentioning it.

Next projectJames Sebastiano